![]() ![]() It is also difficult for consumers to distinguish between ‘good’ and ‘bad’ actors in the digital sphere, which means that legitimate actors, amongst them many small and medium sized enterprises, are directly affected by the actions of unscrupulous companies. Anti-competitive behaviour and effects serve to entrench dominant actors’ positions while complex supply chains and ineffective technologies lead to lost revenues for advertisers and publishers. These practices seriously undermine competition and take revenue away from content creators. ![]() In the surveillance-based advertising model, a few actors can obtain competitive advantages by collecting data from across websites and services and dominant platform actors can abuse their positions by giving preference to their own services. In addition to the clear privacy issues caused by surveillance-based advertising, it is also detrimental to the business landscape. We represent small, medium and large businesses who all believe - and demonstrate on a daily basis - that it is possible to run profitable companies without exploiting the privacy of individuals. We are a group of businesses who write to you today to show our support to this initiative. In the US, they urged legislators to enact comprehensive privacy legislation. In the EU, they urged regulators to consider a ban on surveillance-based advertising as a part of the Digital Services Act. ![]() On June 23, a broad coalition (new window) of consumer rights organizations, civil rights groups, NGOs, as well as academics, researchers, privacy experts and enthusiasts - all concerned individuals - called on regulators to stop the invasive and privacy-hostile practices related to surveillance-based advertising. Surveillance-based advertising permeates the internet today, creating a number of highly problematic issues for both consumers and businesses. ![]()
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